Join us as Home Care Indonesia Deputy Category Strategy Insight Manager - Fabric Expert
Location: Grha Unilever
Terms & Conditions: Full-time role
About Unilever
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.
Job Purpose
Drive sustainable category growth by translating shopper, customer, and channel insights into clear Category Growth Strategies (CGS/CCGS) and retailer-ready plans—including omnichannel category strategy, objective assortment & space optimization, and shelf/e-shelf design—while creating compelling selling stories and ensuring the right channel- and customer-fit for innovation landing and planogram strategies.
RESPONSIBILITIES:
Category Growth Strategies (CGS / CCGS)
Localize CGS/CCGS into channel- and customer-specific strategies (MT, GT, Minimarket, HSM).
Create customer-facing category strategy packs and selling stories to support IBP and JBP discussions.
Act as the voice of customer, channel, and shopper, translating insights into clear strategic choices and actions.
Category Growth Management
Identify, align, and quantify category value drivers (CVDs) and prioritize growth levers by channel/customer.
Deliver insight-driven shelf & e-shelf design principles (navigation, blocking, price ladder, pack roles).
Own objective assortment optimization (hero SKUs, delist/replace, range architecture) to improve conversion and productivity.
Lead space planning and merchandising recommendations to maximize shelf productivity and shopper experience (incl. NRM levers where relevant).
Innovation / D4C / D4R
Ensure innovation pipeline is aligned upfront to CGS (right segment, pack-price, channel role).
Create innovation selling stories and define fit-for-channel & customer landing plans (assortment placement, shelving, visibility, rollout sequencing).
Capability Building
Contribute as a key member of the internal Category/Shopper CoP by building tools, templates, and best practices.
Upskill stakeholders on category strategy thinking, planogram principles, and insight-to-execution ways of working.
Business Focus Areas (as assigned)
Qualifications & Experience
4–6 years in Category Management, Trade Marketing, or FMCG Insights.
Strong analytical background (Nielsen, Kantar, POS data).
Skilled in negotiation support, portfolio/channel strategy, and planogram execution.
Proficiency in Excel, PowerPoint, and visualization tools (Power BI/Tableau).
Key Competencies
Analytical Rigor – Translate data into actionable growth insights.
Strategic Agility – Forward-looking channel & portfolio planning.
Storytelling & Influence – Build persuasive, insight-led cases.
Execution Excellence – Deliver listings, planograms, and shelf compliance.
Collaboration & Leadership – Build trust across functions and with retailers.
At Unilever, inclusion is at the heart of everything we do. We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive/succeed. All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
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