Job Description

Job Overview

Product Manager, Brand Innovation Optimization

We’re looking for a Product Manager – Brand Innovation Optimization to join the Marketing Analytics & Intelligence (MA&I) team at Keurig Dr Pepper (KDP).

MA&I is a team of product managers, data scientists and data engineers focused on helping KDP better understand consumers and spot growth opportunities through new and novel approaches to data and intelligence.

In this role, you will lead the product development of Brand Innovation Optimization capabilities that use AI (machine learning and generative) and data to help KDP make better innovation decisions by getting in the minds of consumers. You’ll help build an always-on view of consumers, occasions, categories, beverages, and trends so teams can make smarter choices about where to place bets for Innovation and R&D.

This is a true 0-to-1 product role. You will shape the vision, roadmap, and success measures for tools that support Innovation and R&D decisions. You’ll work closely with engineering, UX, data science, Innovation, Consumer Insights, and R&D to create a seamless intelligence experience that is embedded in the way we work at bringing new products to people.

Responsibilities

• Set the product vision, roadmap, and success measures for the Brand Innovation Optimization product suite.
• Lead product work from early discovery through launch, adoption, and ongoing improvement.
• Learn how Innovation and R&D teams work, where they get stuck, and what they need from a data and intelligence perspective to make decisions.
• Turn internal customer and business needs into clear product requirements and practical roadmaps for engineering, design, and analytics developers.
• Identify opportunities to leverage data and analytics to accelerate the end to end process of coming up with and vetting concepts through to developing and distributing the products.
• Partner with Innovation, Brand, Strategy, and R&D leaders to guide portfolio choices and innovation bets.
• Influence senior leaders
• Define the right KPIs, support testing and learning, and make sure insights lead to real decisions.
• Help teams adopt new tools and ways of working through clear communication, support, and change management.
• Share progress, risks, trade-offs, and recommendations in a clear and practical way.

Total Rewards

• Salary Range: $96,800 - $155,000
• Actual placement within the compensation range may vary depending on experience, skills, and other factors
• Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
• Annual bonus based on performance and eligibility

Requirements

• 4–6 years of product management experience, including releasing software and data products in complex, cross-functional environments.
• Experience building data, insight, or decision-support products that drive real business value.
• Strong execution skills, including prioritization, trade-off management, and comfort working through ambiguity.
• Ability to define roadmaps, requirements, KPIs, and experiments with senior stakeholders and cross-functional teams.
• Strong communication skills and the ability to work well with both technical and business partners.
• Experience working closely with data science, data engineering, and business teams.
• A customer-focused, low-ego, hands-on approach with strong ownership.
• Familiarity with generative AI, intelligent workflows, or AI-powered product features is a plus.
• Experience in consumer-packaged goods, innovation, brand, or growth-related work is a plus.
• Familiar with traditional software and product development practices in an agile environment (sprints, releases, roadmaps).

Nice to Have

• Experience building internal tools or enterprise products for business users
• Exposure to AI/ML products or workflow automation
• Comfort working in a fast-moving, high-trust environment with a lot of independence

What This Role Is Not

• Writing code or building advanced statistical models
• Independently executing complex analyses
• Operating as an order‑taker or project coordinator

Company Overview

Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper, Canada Dry, Mott’s, A&W, Peñafiel, GHOST, 7UP, Snapple, Clamato and Core Hydration. Our global coffee business spans more than 100 markets and includes the leading Keurig single‑serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet’s, L’OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.

We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation and growth. Will you join us?

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.

A.I. Disclosure

KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to ***email_hidden*** in lieu of clicking Apply. In order for your application to be considered and opted out of AI, you must include the words "AI Opt-Out" and either job title and location or Job ID # in the email subject line in your email application.

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