Job Description

World Dairy Expo is seeking a Trade Show Manager .

Purpose: 

The World Dairy Expo Trade Show Manager is responsible for the overall operations of the trade show at World Dairy Expo, known globally as the world’s largest dairy-exclusive trade show. This position works with more than 600 companies year-round and is responsible for all communications with stakeholders related to the trade show, including logistics, marketing, and all promotions. Additionally, the Trade Show Manager works closely with the Commercial Exhibitor Committee and its chairperson.

World Dairy Expo, having hosted its 58 th event in October 2025, is an iconic annual event that draws 55,000 attendees from nearly 90 countries to Madison, Wisconsin for dairy cattle competition, a dairy-focused trade show, and educational programing designed for dairy producers. As a 501(c)3 non-profit, Expo is focused on being a year-round resource to an evolving global dairy industry – a mission that the Trade Show Manager plays a key role in executing.

Essential Responsibilities:

• Provide industry-leading customer service to current and potential trade show exhibitors
• Identify and cultivate new trade show exhibitor relationships
• Communication with current and potential trade show exhibitors about deadlines, rules, collection of fees, keys to a successful trade show experience and more
• Oversee the booth contract process, including selection, distribution, collection of fees and renewals
• Show floor layout, design, management, and rules enforcement
• Develop annual budget and ensure compliance
• Main point of contact for temporary structure vendor and other event vendors responsible for ordering, planning, building and take down at event grounds
• Organization of materials due from each commercial exhibitor, including Certificate of Insurance, Department of Revenue forms and more
• Work with U.S. Commercial Services to offer additional business opportunities to trade show exhibitors
• Compile and share post-event trade show information to exhibitors
• Work closely with the Commercial Exhibitor Committee and other World Dairy Expo staff

Occasional Duties:

• Post-event evaluation to identify and recommend enhancements
• Other duties as assigned

Educational Requirements:  Bachelor's Degree in dairy, agriculture or related field required. Three to five years of experience preferred.

Physical Requirements:  Ability to sit, use a keyboard, and view a computer monitor for extended periods, lift and carry up to 50 pounds, walk significant distances, climb stairs, and work extended hours to meet business needs.

Position Requirements:

• Excellent written and verbal communication and customer service skills
• Strong work ethic with the ability to multitask and re-prioritize as needed
• Self-motivated with good organization, planning, project management, and coordination skills
• Capable of working independently and as part of a team depending on the task
• Proficiency in Microsoft Office, Adobe Creative Suites. Sage Accounting Software and Personify experience helpful but not required.
• Understanding of various digital programs used by World Dairy Expo
• Dairy industry and/or agriculture knowledge preferred.

Reports To:  General Manager

Position Status:  Full-time, exempt with robust benefits package

Flexible Hybrid Schedule: Work from our World Dairy Expo Madison, WI office 3 days/week and up to 2 days/week remote. Must be in the office 5 days/week from September 1 – October 15 for show preparations.

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